We create eco-products that raise awareness for the mental health of marginalized communities. We believe in the power of fashion to create social change, individual transformation & start important conversations. Sacer is all about de-colonizing fashion and bringing our Arab street style out into the world!
FASHION
All our collections support mental illness de-stigmatization in Egypt especially amongst marginalized populations. We use our pieces to make statements tackling taboos. We also give back a percentage of our sales to support organizations that support mental health.
FILMS
We produce short films and documentaries bringing awareness about mental illness in Egypt. The aim is starting a societal conversation about the stigma and normalizing seeking help when required.
EVENTS
We host public events bringing awareness to mental health that include panel discussions, talks, films, musical performances, art exhibitions, pop up shops and artistic displays
'I feel the world'
A documentary set in Egypt, following eight men of different ages and nationalities as they speak openly about their emotional lives. Through intimate interviews and unfiltered moments from their daily routines, the film moves from a 14-year-old navigating social expectations to a 64-year-old reflecting on decades of internalized silence. Each story reveals how cultural norms often frame vulnerability as weakness, shaping the way men learn to process and express their feelings.
“I Feel The World” avoids easy conclusions, allowing the narratives to stand on their own and inviting viewers to reflect on the shared need for emotional expression and mental wellbeing. Directed by Ghada Eissa, produced by Sacer and the IOM, and funded by the European Union.
MAKE IT STOP
A dramatic short film that unfolds as an internal dialogue, exploring anxiety as a constant, often invisible presence. The story centers on a conversation with oneself, tracing the looping thoughts, doubts, fears, and quiet negotiations that happen beneath the surface. Moving through tension, vulnerability, and moments of clarity, the film captures the full spectrum of emotions that anxiety can carry, from restlessness and overwhelm to introspection and fragile calm. Rather than presenting anxiety as a single feeling, it reveals it as an ongoing, deeply personal journey that plays out silently in the mind.
A film by Dibo, produced by Sacer, with cinematography by In House Productions and Mohamed Soliman.
SO FULL OF YOU
A dramatic short film that steps inside the inner world of depression, unfolding as a conversation with oneself. The narrative follows the quiet, persistent thoughts that shape the experience, the heaviness, the numbness, the self-questioning, and the moments of resistance that often go unseen. Through an intimate and reflective lens, the film explores the shifting emotional landscape of depression, capturing both its stillness and its intensity. It does not attempt to simplify or resolve the experience, but instead gives space to the complexity of living with it and the internal dialogue that rarely reaches the surface.
A film by Dibo, produced by Sacer, with cinematography by In House Productions and Mohamed Soliman.
